Creating a Logo: Where to Find Inspiration

Start with market research

Market research? How does this relate to the creation of my logo? Before you start anything, we strongly advise you do an analysis of your business. This is the first step in creating your logo. These elements will most certainly help you have ideas and define your goals.

Your company

As you want to create a logo for your company, sports team, music group, etc., your company should be your first inspiration. You want to create a symbol that is representative and unique. This is a logo for your company and not that of a competitor's. Start by outlining the strengths and weaknesses of what you want to offer, and then add your values to it. By having these elements in mind, it will be easier to create a logo that represents you well.

Your target clientele

Then, take the time to do an analysis of your target audience. As you will likely want to sell your products and services to a certain group of people, they must be intrigued by your logo as well as your brand image in general. Start this exercise by defining who your ideal customers are, what they like, and what their needs are. Obviously, a company that wants to target young men who love sports will have a different logo than a company targeting retired women.

Your competitors

Did you know that your competitors can also be a great source of inspiration in a way? Before creating your logo, you should take a look at what is already being done. This will allow you to better stand out from the competition. For example, if you work in a field where all the logos are blue or gray, it will be easy to attract attention by choosing a different type of logo or different colors. Obviously, as we have already mentioned in several articles, never copy an existing logo. You can take inspiration from certain elements, nothing more.

Online resources that are inspiring

After your market research, you will have valuable information in hand to help you create your logo. However, if you want to learn more about current trends or look at hundreds of logos for inspiration, know that there are many resources on the web for this.

Sites specializing in design and logos

There are millions of logos and designers. That means, there are dozens of websites that specialize in designing and creating logos. These resources are particularly intriguing because they allow you to see examples created by professionals. In addition, you'll have access to the latest trends and logo redesigns. Among the many existing sites, we recommend Creativebloq, Underconsideration and Logo of the day. 

Pinterest

Whether it's creating a logo, finding a trendy haircut or redoing your salon, Pinterest remains one of the best places to come up with ideas. You only have to search a little to find an infinite number of ideas. So, you'll certainly get inspiration by taking a look at Pinterest. So, when you find a pin you like, don't forget to save it to a board. Pinterest can certainly help you find inspiration in many areas, including logo creation.

The FreeLogoDesign logo ideas page

The team behind FreeLogoDesign wants you to have easy access to multiple resources when you create a logo on our editor. In addition to working hard to create a tool that is easy to use, we have added a page to our website dedicated to logo ideas. Here, you will find all our logo templates created by our team of graphic designers, divided into different categories – we have more than 2000!. You will find logos related to restaurants, non-profit organizations, sports teams and more. This is a page to check out if you're looking for inspiration!

The FreeLogoDesign blog

Finally, here is our latest resource: the FreeLogoDesign blog. On this blog, you will find dozens of articles on the history of many well-known logos, current trends and tips to help you create your logo. Our team adds new articles every month. These articles are under four themes: design, tools, marketing, and branding. We even have guest articles from time to time.

In conclusion, your business should be the most important element when creating your logo. It must inspire you. Next, define a target audience and analyze what your competitors are doing. If you need extra inspiration, feel free to take a look at the various online resources. Remember that you are creating a logo for your company and not another's. Once created, also consider using your logo on business cards to increase your credibility.

Enjoy creating!