How to recognize and use different types of logos
Discover Different Types of Logos
Different types of logos
Monogram logo (or lettermarks)
Let's start with monogram logos, also called lettermark logos! This type of logo is composed of only letters: the initials of the company or an acronym like NASA. Monogram logos and signature logos should not be mixed as wordmark logos include the entire name of a company and monogram logos are composed of only a few letters. The emphasis of a monogram logo is the font. Precisely, along with the positioning of the letters, it is often the font that makes a monogram logo stand out. In addition, letters are often duplicated or intertwined to create a unique, recognizable symbol. Monogram logos are generally short, which goes with current trends.
The Logo Type: Wordmark Logo
Do you know the different types of logos? Do you know what kind of logo you should use for your business? Let's take a closer look at what a wordmark logo is, but most importantly how to make it work! To start, what exactly is a wordmark logo? A wordmark (or signature) logo is a type of logo composed only of the company name. There is no icon or symbol, although there may be a slogan or a few frills. It is the full name of the company that is used and not the initials or an acronym because that would then be a monogram logo. The wordmark logo is one of the most common types of logos.
The Logo Type: Emblem Logo
Do you know the different types of logos? Do you know what kind of logo you should use for your business? Let's take a closer look at what an emblem logo is, but most importantly how to make it work! Let us introduce the emblem logo, also called the symbol logo. It is a relatively simple type of logo. As the name says, it is composed of an emblem. You won't find text in an emblem logo, because if you did, it would be a combination mark logo. This is a type of logo often used by large companies that no longer need to add their name to their logo to be recognized.
Combination mark logo
Do you have trouble choosing between a wordmark logo and an emblem logo? Why not use both at once by creating a combination mark logo? This type of logo is considered a basic logo. It includes the name of a company and an image. It also offers a lot of flexibility, because depending on your needs you can only use the text or icon. This really is a type of logo to consider and easy to create. If you choose to make a combination mark logo, you can try different versions by playing with the position of the text and image – symbol at the top of the text, bottom, left, right. Don't forget to choose a font that works well with your icon and vice versa.
The Logo Type: Badge Logo or Coat of Arms
Do you know the different types of logos? Do you know what kind of logo you should use for your business? Let's look at what a badge logo or coat of arms is, but most importantly how to make it work! Let's discover the badge logo, also called the coat of arms logo. It is a particular type of logo that often has several elements and is used mainly by companies that have been around for a very long time or who want to emphasize the serious side of their brand. The elements of these logos include icons, text, different colors, or a slogan, and each item on a badge or coat of arms logo has a meaning. A badge or circle are the most commonly used shapes for this type of logo.
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