Tips and Tricks
How to Choose the Best Colors for Your Brand
As it is the case for your logo, colors have meanings. It is then important to choose the best colors when you create your branding. What would you like that your potential customers feel when they see your logo? The symbolism of the colors is not to be neglected!There are many things to consider if you want to create a distinctive and attractive logo. You will find in this section a few pieces of advice on how to choose and manage the colors of your logo and, by extension of your brand.
Colors used by the 100 top companies worldwide
Colors help customers to recognize brands easier 80% of the time. This is because humans detect colors before anything else. Therefore, the color choice must be taken seriously since it will be related to branding by customers.
Why 3 Colors for a Logo?Most iconic logos use three colors or less. The main reason for this is not complicated: if you want your logo to be recognized easily, it must be simple! Thus, if you limit the number of colors, it will help the recognition and strengthen your brand. Besides, this limitation allows you to have easier management of the brand and its variants on different media.
Red is the color of passionate people. It is a very vibrant color that does not go unnoticed. The red color is also used to represent love, sensuality, and courage but also anger, blood, and prohibition. It is also related to heat and energy.
Red represents:
-Anger
-Passion
-Love
Colors that harmonize well with red
Yellow is one of the three primary colors. It is a warm color and it often represents the sun. It is a color with both a positive and negative meaning. Indeed, it is related to joy, wealth, and power but also greed since yellow is the color of gold.
Yellow represents:
-Sun
-Wealth
-Joy
Colors that harmonize well with yellow
This cold color is one of the three primary colors. As you already know, blue is the color of the sky and the sea but did you know that it is the most loved color? It is both calm and refreshing. It inspires confidence, as well as wisdom and knowledge.
Blue represents:
-Sky and sea
-Knowledge
-Calmness
Colors that harmonize well with blue
Green is the ideal color to represent nature but also health. Therefore, it is often used to represent ecology or eco-friendly businesses since it reminds us of trees, leaves, and plants. The color green represents hope, serenity, and tranquility too but also sickness and envy.
Green represents:
-Hope
-Nature
-Health
Colors that harmonize well with green
The color orange is both a warm and vibrant color that brings a touch of freshness. It is less aggressive than red but it remains very dynamic. Orange is also used to represent youthfulness, entertainment, and carelessness but also the fall season.
Orange represents:
-Youthfulness
-Entertainment
-Freshness
Colors that harmonize well with orange
The purple color was exorbitantly priced for centuries. It then represents royalty and luxury. This cold color made with red and blue is mysterious and is often related to spirituality and dreams. Otherwise, it is also a delicate color that represents feminity but also solitude.
Purple represents:
-Royalty
-Luxury
-Spirituality
Colors that harmonize well with purple
Brown is the color of many noble raw materials like wood, leather, but also of the soil. It is a warm color both rich and gourmet. It is difficult not to associate brown with foods we love like coffee or chocolate! It is a subtle color that can give a historic and distinguished touch.
Brown represents:
-Gluttony
-Chocolate
-Comfort
Colors that harmonize well with brown
Black is made up of all colors. It is the color of the night, death, and obscurity. There are, however, not only negative things related to black. Indeed, it is hard to make a faux pas while wearing black since it is also a color that gives a classy, distinguished, and timeless touch.
Black represents:
-Death
-Night
-Elegance
We all know that white is the color of purity, peace, and innocence. Still today, brides choose a white dress for their weddings. White can be easily used with any other color. Otherwise, white is also associated with winter and the cold.
White represents:
-Purity
-Peace
-Winter
