How Much Does a Logo Cost Exactly?

The most expensive logo

Before we start giving you price lists for logo creation, let's take a moment to reveal which logo is the most expensive to design. When a multinational company decides to create a logo or a redesign of their logo, there is a whole process to follow. Often, several teams from an agency work together to achieve the result. They do research on colors, fonts, trends, values and messaging of the company. They also create different drafts, etc. The whole thing then must be approved by different directors or departments. It is not uncommon for the logo to cost several tens of thousands of dollars, even when the result does not always appeal to the target audience. 

To date, the logo that has cost the most to create is that of the oil company British Petroleum or BP. It cost the company more than 170 million euros. At the time, BP wanted to highlight that they wanted to be more environmentally friendly, hence the use of a green-based color palette. Unfortunately, a catastrophic oil-spill a few years later severely damaged the credibility of the company's new logo.

Other expensive logos include the latest redesign of the Pepsi logo for a million dollars and that of the London Olympics for more than $600,000. Don't worry, you won't have to pay these amounts when creating your logo!

Nike: a legendary logo for $35

You probably know the Nike company, but did you know that their famous logo only cost $35 to create? In 1971, the company hired a graphic design student to create an emblem that could compete with the Adidas logo. They wanted it to be simple and connected to movement and sports. Carolyn Davidson was inspired by the wings of the Greek goddess Nike, hence the name of the company, to create the curved line that is so recognizable today.

At the time, the student received $35 for her work, a salary of $2 per hour. Ten years later, Carolyn was invited to a party to receive various gifts to thank her for her work, including a ring with the Nike logo she had created and several shares of the company. This story is proof that not all company logos have to cost fortunes.

The different options at FreeLogoDesign

There are plenty of options between Nike's $35 logo and BP's $170 million logo redesign. In general, a professionally made logo costs between a few hundred and a few thousand dollars. It all depends on the level of difficulty of creating the logo. Do not take lightly all the work that agencies or graphic designers do whether it is deciding the icons to use, the type of logo, colors, or fonts. There will also be several rounds of modification to create a logo that will satisfy the customer which takes many hours of work.

FreeLogoDesign offers different options to create a logo at a fraction of the price. It is a logo maker that is used every day by thousands of people around the world. We have three solutions to offer you if you are looking for a logo for your business, ranging from a free solution to a custom logo created by our team.

Create a free logo

As our name suggests, it is possible to create a logo for free with the FreeLogoDesign logo maker. You even have access to all our templates (we have over 200), icons (we have several thousand), over 300 fonts, as well as all our authoring features. When you are satisfied with the result, you only have to download your free logo. It will be in low resolution, PNG format, 200 x 200 pixels.

Choose one of the premium plans

If you need high-resolution files for your logo, we also have two options for you. First, we have our High-Resolution package for $40.95, which provides you different versions of your logo in JPG, PNG, PDF and vector SVG format. Then, if you want to have a strong brand image and use your logo everywhere, we also have the Premium package, which includes a business card editor, email signature, a brand guide, invoice templates and different versions of your logo for social media. The price of our Premium package is $69.99.

If you are interested in our High-Resolution package as well as one of the add-ons, like the brand guide or business card templates, you can always purchase these add-ons.

Hire the FreeLogoDesign team

Finally, if you don't have any inspiration or don't have time to create your logo, you can hire FreeLogoDesign's team of graphic designers to have a custom logo. Our team has a lot of experience in creating logos. They are the ones who created our different logo templates. In a few days, you will have in hand a logo with a professional look that will meet your needs. The price of a custom logo is $299, and you will get it in different file formats: JPG, PNG and SVG. 

In conclusion, prices can vary from one solution to another. Therefore, do not hesitate to compare the different options if you are looking for a logo for your business. Ask to see examples and portfolios. If not, why not try creating your logo yourself with the help of a logo editor? It's easier than you think, especially if you know the strengths and weaknesses of your business. To help you, check out our tips on creating a logo for the first time. Good luck!