13 New Logos and Redesigns for 2023 Analyzed

Food and drink

2023 was a busy year for many food and beverage companies. Many took the opportunity to change their logo. These include:

Pepsi

Pepsi has had many logos since the company was founded at the end of the 19th century. We were surprised to see that this company decided to change their logo again this year, going back to a design almost identical to their 1970s logo! As we all know, retro and nostalgia are two major trends in logo design in recent years.

7Up

Pepsi isn't the only soft drink brand to get a makeover. 7Up, a PepsiCo property, updated their brand image this year with a simplified, fresh and dynamic packaging and logo. The change was welcomed by customers and designers alike.

Fanta 

Fanta is another very popular drink, and this brand also got a makeover this year. In fact, the change was relatively simple: Fanta switched to a signature logo, a type of logo composed solely of the company's name. The orange silhouette and leaf disappeared. According to some sources, this was to avoid confusing consumers with flavors other than orange; however, according to others, it's because the drink no longer uses fruit juices in their recipes.

Stella Artois

Stella Artois is a brand that's been around for centuries, and in 2023 we got a little update on their logo. Their emblem was simply modernized and simplified, with all components being kept. It was a way of gently evolving a brand while respecting the company's history.

Minute Maid

As mentioned above, simplicity, retro and nostalgia are still very much in vogue in the world of logos. These were the inspirations behind the redesign of Minute Maid drinks. The green valleys disappeared, and the new font had a 1970s feel.

Catelli

What makes a successful redesign? Often, we increase our chances of success by having a common thread and reusing components from previous logos while modernizing the whole thing. That's exactly what Italian brand Catelli did for their redesign. They kept the brand name, font and color.

Automobile

On the automotive side, there weren't many changes or new logos. As more and more automakers move into electric vehicles, we're betting we'll see more new logos in 2024.

Infiniti

Sometimes all it takes is a few small changes to achieve a more refined, modern look. That's what Infiniti did. Whether it was the symbol or the text, everything got slimmed down. The result was something more elegant, which works well with a more luxurious brand.

Fashion

It seems that fashion brand logos are becoming increasingly similar. Many companies have opted for minimalism. So how do you stand out from the crowd?

Burberry

English brand Burberry changed their logo in 2018, opting for a signature logo with a sans-serif font like many other luxury brands. However, in 2023, Burberry opted for a new font with serifs, giving it a bit more personality. Will other brands follow suit in 2024?

The web and technology

In our opinion, the area with the most logo changes and redesigns was the web and technology. Let's take a look at some successful and not-so-successful examples from 2023.

Nokia

Often, companies wishing to offer new services or products opt for a new logo. This is what Nokia wanted to do, to show that they offer more than just cell phones. They jumped at the chance of modernity, minimalism and simplicity, by removing parts of the letters that form their name.

X (Twitter)

If there's one social network that's been the talk of the town this year, it's X, formerly known as Twitter. Since the blue bird was too closely associated with the old platform, Elon Musk opted for a radical change, not only with a new name, but also a new brand image. We'll see in 2024 whether this will be considered a success or not.

Android

In 2019, the Android logo was simplified. Only part of the famous robot's head was kept. In 2023, they decided to give the green mascot a little more personality. A 3D effect was added for a little depth. The font, although similar, also changed.

Dribbble

If you're not familiar with Dribbble, it's a place where creative people can share their work and achievements. The company name is the basis of the logo, and the old version was a little difficult to read, given the three Bs. This was corrected with a new font that respects the overall look of the brand. 

Freepik

When redesigning, it's essential to keep your values and find a way to promote them. Freepik did just that with their new logo. Initially, they had a combined logo, a logo composed of the company name with an icon. In this redesign, the playful robot icon disappeared to be replaced by larger letters. The i was also inverted to form a !

In conclusion, these are just a few of the redesigns and new logos of 2023, but they do show current trends. Whether you want to simplify your brand image or find a way to stand out from the crowd, a new logo is often necessary. Need a hand? Not sure where to start? Don't hesitate to contact the FreeLogoDesign team for a customized logo.