New trend: All About Pantone's Color of 2024

Why does Pantone choose a new color of the year?

Before we reveal the whole story, who is Pantone, and why do they have the authority to choose a color of the year? The Pantone Color Institute is an American company specializing in the creation of color charts. Their color charts are used in many fields, and they quickly noticed which colors were used the most during a specific period. That's when they came up with the idea of naming a color of the year in line with current trends, a color for the moment.

Pantone has a team of wise individuals who get together to define what should be the color of the new year. They look at trends, concerns, and events to define the hue that best represents the current world. The chosen color is then one of the major trends of the year and is used in many fields, including logo design. This year also marks the 25th anniversary of Pantone's colors of the year.

 

What was the trendy color of 2023?

So, what was Pantone's color of the year for 2023? The Pantone team hit the nail on the head with Viva Magenta, a very dynamic, bright pink. This hue is reminiscent of the success of the Barbie film, one of the most important trends of 2023.

 

What is the new year color for 2024: Peach Fuzz

Last December, Pantone unveiled its choice for their color for 2024: Peach Fuzz. It's a soft orange hue reminiscent of peaches, hence the name. The aim here is to combine both warmth and softness, in a world where everything seems to be increasingly negative and complicated. It is the perfect shade to represent our wish for a more peaceful future.

Pantone Managing Director Leatrice Eiseman explains that Peach Fuzz was chosen to represent our need to connect with others and have compassion. It's also a color that's modern, bright, warm and elegant. It's worth noting that this isn't the first time Pantone has chosen a warm color as the color of the year. This is the third warm color in five years, following Viva Magenta, Illuminating, and Living Coral.

Peach Fuzz is here to bring a touch of softness and naturalness to visual components in 2024. There's a good chance we'll be seeing this color used all over the place in the coming months, whether for fashion, home decor, or design.

Tips for using Peach Fuzz to create your logo

Would you like to create a logo inspired by the latest trends? If so, it might be worth using Peach Fuzz, the Pantone color of 2024, in your design. Let us give you some tips on how.

To begin, Peach Fuzz is a warm color full of softness. Unlike Viva Magenta, which was a very vivid pink, Peach Fuzz can be used without restriction, for example, backgrounds. This color of the year can be perfect for fashion and beauty-related businesses because of its warm, feminine feel.

As for possible color combinations with Peach Fuzz, we suggest white, dark pink, brown, and black. If you want to emphasize softness, white or beige may be the perfect color to accompany Peach Fuzz. For something with more personality but still warmth, dark pink and brown would also be great options. Finally, for a logo with a modern feel, black or darker colors are shades to consider.

Whatever you choose, it's essential to have sufficient contrast. As Peach Fuzz is a relatively pale color, you need to make sure that the text is easy to read even against a white background. Furthermore, we recommend that you use no more than three colors when creating your logo to avoid a disorganized look.
 

To use Peach Fuzz in FreeLogoDesign, use code FFBE98.
 

How to use Pantone 2024 in a color palette

Next, how do I create a color palette using Peach Fuzz? Whether you're creating a website, a logo, or your corporate identity, a color palette has to meet a variety of needs.

Therefore, if you want to make Peach Fuzz the main color of your brand, we recommend choosing a much darker or lighter color to ensure sufficient contrast. For example, you could choose white, black, or a color like bright red. Then, to ensure good contrast, choose a contrasting and complementary color.

Here's an example of an interesting palette using Pantone's color of the year for 2024.

 

In conclusion, there are many advantages to using Peach Fuzz, Pantone's color of the year for 2024, when creating your logo. In addition to becoming one of the major trends of the year, it's a soft, warm hue. It can therefore be easily used for logos in many fields.

What do you think of Peach Fuzz? Did you have something else in mind for the color of 2024?