4 Interesting Color Combinations for Your Logo in 2024

Reminder: What to consider when looking for the perfect color for your logo

Before we show you our color combinations, let's take a moment to explain what you should keep in mind when you choose the perfect shades for your logo. Just because experienced designers have come up with these combinations doesn't automatically indicate that they are relevant to your brand.

If we go by the steps to follow to create a company logo, the first thing to do is to analyze your project and products. You will then have an idea of your company's values. It is by having this that it will be easier for you to find colors that will represent you well. For example, if you want to cater to the middle class, blue might be an ideal shade. On the contrary, if you desire something more niche or high-end, black, yellow, or purple could be relevant choices.

Then there is the issue of trends. It's up to you to see if they apply to your situation. Finally, it is recommended that you do not use more than three colors for your logo. Start by finding your primary color, then choose a secondary color that will support your message well.

4 Interesting Color Combinations in 2024

Since it can be difficult to mix and match different colors, we asked our team to find you some interesting combination options in line with the latest trends. Note that they also made sure to have sufficient contrast. Let's take a closer look.

67686D and FCD877: A Look at the Pantone Colors of 2021

Our first combination is grey and yellow. It's true that this may seem a rather unusual, even strange mix, but it's important to mention that these two colors were chosen by Pantone for the year 2021. Illuminating and Ultimately Gray were there to represent the complex situation of 2021. On the one hand, we were looking for the hope of better days, while on the other, we were betting on something solid.

It can be a good idea to choose gray as the main color for your logo. It's a shade that is rarely used for company logos, but it's associated with wisdom, modernity, and metal. By embellishing it with a warm and bright color like yellow, you will have a great-looking and balanced combination.

822916 and FF9688: Lots of passion

If you don't want to go unnoticed or show your passion, this warm color combination is just what you need. Both feminine and powerful, this combination of red and pink will help you attract attention. When using two warm colors, it is recommended you choose one that is softer to balance it out. It should also be noted that the pink used resembles the Pantone color of 2024, Peach Fuzz.

Red is a very present color for the logos of companies or sports teams. It represents passion, anger and strong emotions. Pink, on the other hand, is softer and more subtle. It is associated with lighter feelings and femininity. As there are several links between these two colors, it is a strong combination that will stand out.

525B86 and EDF0FF: Modern and quiet at the same time

If you're looking for something softer or more discreet, we suggest this color palette. The first color in this combination is a violet blue that has calming properties somewhat reminiscent of lavender or the Pantone color of 2022, Very Peri. For an interesting contrast, the secondary color is a very pale violet blue. The result is modern and relaxing.

Since blue is one of the most commonly used colors for logos, it can be a good idea to opt for a more purple hue. In addition to being soft, this shade is increasingly used to represent modernity, spirituality, or luxury.

364042 and EEEEE4: An alternative to the classic black and white

It's true that black and white remain one of the most classic combinations. However, if you desire an alternative that offers an appealing contrast, we offer this combination. Instead of black, we chose a dark grey with shades of green. So, instead of white, we chose a warm alabaster hue. The contrast results in something very modern, which can be relevant if you want to create a minimalist logo.

As we know, black is a color associated with night and death. However, it is also a shade that never goes out of style. It's up to you to decide which very dark shade meets your needs. White signifies purity and peace. Together, they form a whole, a balance where there is contrast making it possible to clearly notice all the components.

In conclusion, we hope that our color combinations will inspire you when creating your logo. When you're looking for ideas, think about knowing the meaning of colors and choose the ones that represent your values. Then you can take a look at the trends and Pantone's colors of the year. Once you've created your palette, consider using it everywhere so that people can easily associate it with your brand. Good luck!