How to create a logo for an inn or bed and breakfast?

Why should hostels and B&Bs have a logo?

Let's start at the beginning: why should establishments like inns and bed and breakfasts have a logo? Here are three important reasons.

To increase the credibility of the place

Let's do this exercise: let's say you want to go on a trip and you're looking for a hotel in a city or country you don't know. There are several choices. Therefore, you take the time to compare prices and read reviews. Another important detail is the presence of a professional logo. This can say a lot about the credibility and professionalism of the place.

To say more about what you offer

In addition, a logo is also an opportunity to stand out from other hotel establishments and to say more about what you offer. For example, if you own a more upscale property, it should show in your overall branding. On the contrary, if you have a youth hostel, we should notice it is a youth hostel when we see your logo for the first time.

To promote your inn

Finally, when you have a logo, you can use it to promote your inn or bed and breakfast. There are several ways to do this. You can use it on your website, social networks and booking sites, put a sign in front of your inn, have business cards and even offer promotional items. The important thing is that your logo looks good, no matter what medium you use.

How to create a logo for your hostel?

Now that you understand a little more about the importance of having a beautiful, professional-looking logo, how do you go about creating one for an inn or hotel? We have found a few steps for you to follow to ensure you have a successful result.

Do your analysis

The first step is often forgotten, but it remains one of the most important: market research. This analysis allows you to learn more about the current market and your target customers and competitors. To stand out, you need to know who you're dealing with and who you want to target. In addition, market research is a good way to define your values, an element that should be seen in your logo, but also in your brand image in general.

Define a style and type of logos

Next, we recommend that you take the time to define a style or at least the type of logos for your emblem. Most likely, there will be some logos that you love, but do you know why? Is it the whole look or the colours? Is it the simplistic side which is effective? Feel free to analyze multiple business logos to help you define what you want for your hostel.

Determine the visuals you want to use

Now that you have an idea of the style you want, it's time to define the different visual components that will make up your logo. Let's start with colors. Which hue best represents the values of your inn or bed and breakfast? Do you prefer to use warm colors to attract attention or cool colors to convey a calming message? Then do the same exercise with the fonts. Do you want a more serious or decorative typography?

Try different tests

This is finally the step where your creativity is put to the test if you've decided to create your logo yourself. Using the style and graphic elements defined in the previous steps, you have everything you need to let your imagination run wild. Experiment and refine the versions until you come up with a promising result. Play around with the different components, change the font, try out various layouts, etc.

Check that your logo meets all the criteria

Before you reveal your inn logo to everyone, we recommend one last step: check that your logo meets all the criteria. First, a good logo is considered to be simple, flexible, memorable, and distinctive. Is that the case? Is it an emblem that represents your inn or bed and breakfast well? Are you able to easily use it just about anywhere? If necessary, don't hesitate to show your draft to your friends and family to get their comments.

Where can I get ideas for travel-related logos?

You may be better at taking reservations and advising on tourism activities than creating a logo. Where can you find ideas? To start, why not take a look at the logos and emblems of hotels or inns? It is not a question of copying them, but of seeing the styles and components that have been chosen. What do you like about these symbols?

Then, there are many resources on the web to help you come up with ideas. In addition to several sites that specialize in creating logos, there is Pinterest, which remains the place to find ideas and inspiration. Make yourself a chart with the best pins.

And finally, did you know that FreeLogoDesign has over 2000 logo templates created by our team of graphic designers? We have a logo ideas page related to travel and hotels. Don't hesitate to take a look!

In conclusion, if you want to open a hostel or a bed and breakfast, you should think about having a logo. In addition to helping you look more official and giving you the chance to stand out, it can help you when it's time to promote your establishment.

If you don't have the time or don't feel comfortable, it's always possible to call a professional. Regarding this, we have written an article to help you find the right person to create your logo. Good luck!