Our ideas for interesting promotional products

What are the benefits of giving away promotional products?

Before we start, why would a company benefit from offering promotional products? Is it really worth it?

Depending on the field of activity, promotional products can be used to remind people that the company exists or to help it gain notoriety. By being in the potential customer's environment, they will be able to think of you when they need your products or services. It's true that it's a less popular marketing tool with the advent of the web, but it's still relevant for many types of businesses.

What to keep in mind when you want to offer promotional products?

How do you make sure that your campaign works and that your promotional products are successful or at least a return on investment? In our view, there are three things to consider.

First, we have to talk about the budget. Promotional products can quickly become a significant expense. So, it's essential to think about your budget before you start asking for prices. Also, consider having an idea of the quantity. Often, the price becomes more attractive when you order a larger number of products.

Then there is the question of finding the ideal object, the one that will please your customers. What we want to avoid here is to give something that will end up in the garbage. Before you start your research, try to find out more about your target clientele, but also their needs. This will make it easier for you to find products that might interest them. For example, personalized golf balls may be interesting for athletes, but less so for people who do not do this type of activity.

Finally, there is the question of the logo. If you want to offer promotional products, it is so that you can promote your business. Therefore, it is essential that your logo and company name are displayed on the products. It should look good, no matter what object you choose.

6 Ideas for Relevant Promotional Products

Are you looking for interesting ideas? Let us introduce you to six promotional products that can be out of the ordinary while still being useful.

Reusable bags

Before you say that reusable bags are not that original, it is important to remember that there are several types of bags. In addition to reusable bags that can be used for groceries, it is possible to have smaller ones for snacks or to carry your laptop. Other bags can be used for picnics or to brew tea. In short, there are several types of bags that can meet different needs.

Vegetable or flower seeds

More and more people are paying attention to their ecological footprint. Why not give something related to nature such as vegetable or flower seeds? It is even possible to create business cards with seeded paper. All you have to do is put everything in the ground to see a plant appear. This can be an interesting idea if you want to who your eco-friendly side.

Candles

Talking about mental health is becoming less taboo these days. Therefore, you may want to take a chance on a promotional product related to well-being. A simple example that is loved by many people is candles. It is possible to customize the scents and the packaging. It's a way to offer a little moment of relaxation to your target customers or employees.

Kitchen products

On another note, among the essential needs, we must find housing, sleep and food. So, chances are that your potential customers need to cook regularly. Another idea of interesting promotional products would be to consider offering something related to cooking. There are many products available at different prices, whether it's cutting boards, corkscrews or aprons.

Travel-related articles

If your business is in the field of tourism or your target clientele travels a lot for business, you could offer them different products that can help them on their travels. Some of the more versatile and cheap options include luggage tags and passport holders. So, every time the person travels, they will think of you.

Objects for the outdoors

Finally, unless your target clientele lives in the desert, it is possible that they will have to deal with the rain. An umbrella in your company's colors could therefore be a useful product. Alternatively, if you live in a northern country, hats, mittens, scarves, and blankets are also options to consider.

In conclusion, promotional products can still be relevant when you do it right. Start by asking yourself what might be useful in the eyes of your target audience, then think about how much and how you can use the elements of your visual identity. Whether it's with your colors or your logo, it is imperative that we are able to associate this promotional product with your business.