Typography, ideas and trends in 2024

The importance of choosing the right font for your logo

Before we get started, let's take a moment to explain the importance of not choosing just any font when creating a logo for your business. As we know, there are hundreds of different fonts and typographies. Some have serifs, while others are cursive. It can quickly become complicated to find the ideal font.

However, since it is an essential part of your branding, take this exercise seriously. A good font will help you send the right message and say more about your values and even your target audience.

What to keep in mind in 2024?

There are three things to keep in mind when you're looking for the perfect font in 2024. First, as always, you need to make sure that the typography you choose is always easy to read. It's very possible to choose something with a lot of personality, but if your customers aren't able to understand your brand name, it's a failure.

Then, there is the issue of overused fonts. Over time, we've seen the same fonts repeatedly. As mentioned above, there are hundreds of fonts available, including more than 200 on the FreeLogoDesign logo maker. Therefore, try and stay away from Times New Roman, Arial, and Helvetica.

Finally, one point becomes more important in 2024, and that is telling a story. A font is an opportunity to show who you are and what makes you unique. A picture is worth a thousand words, but a good font should be just as inspiring.

6 Typographic Trends to Know in 2024

Now let's get to the heart of the matter: what are the important trends regarding fonts in 2024? While fads come and go, we believe these trends can give you some ideas.

Elegant serif fonts

In recent years, sans serif fonts have been popular. This was mainly due to the fact that they are often better options to represent modernity and minimalism. In 2024, some serif fonts are back. Right now, we are looking for a look that is both refined and elegant.

In FreeLogoDesign, we suggest Playfair Display, Alice, Chonburi, Frank Ruhl Libre, and Fraunces.

The retro-modern

Another important trend regarding typefaces is retro-modern. Take something that looks like it's straight out of the 1950s, then update it. Several examples of this style can be seen in the Fallout series and games. We find a futuristic world caught up with the ideas and fashions of the post-war era.

In FreeLogoDesign, Allan, Atomic Age, Audiowide, Nova Square, and Warnes are interesting fonts for a retro-modern look.

Art Deco inspiration

Recently, we had the chance to experience the Paris Olympic Games. Did you know that the French capital was selected to celebrate the 100th anniversary of its 1924 games? And what was the predominant style in 1924? Art Deco! Although this artistic fashion has been mentioned a few times as an important trend in recent years, it is likely to come back once again in the coming months.

If you're using our logo maker, fonts like Amarante, Fascinate, Koulen, and Tulpen One could give the art deco touch you want.

Rounding with impact

If you want to attract attention, there are fonts made for just that. Among the typographic trends of 2024, we can name rounded fonts, which have a lot of impact. They are not afraid to take up space and show that they exist. This can be particularly great for product packaging.

For rounded fonts, we recommend Bungee, Chango, Chela One, Coiny, Modak, and Erica One.

Super-futurism

In addition to retro-futurism, we would like to also add super-futurism to our list. We are looking for an ultra-modern look that projects us several decades further. Think about new technology and the space domain. What kinds of fonts might you see on a spaceship traveling the galaxy?

If you're looking for suggestions for futuristic-looking fonts, you can take a look at Changa, Exo, Michroma, Offside, and Orbiton.

The use of different fonts

Finally, the last trend we want to tell you about is using more than just one font. Let's take the name of a company. Depending on the style, you may want to use a more decorative font for the first letter of the name or vowels, and then a more neutral font for the rest of the text. This is a technique that is increasingly used by many graphic designers.

In order to ensure that you have the best result, you need to know how to combine the different fonts. For example, it is possible to use two fonts from the same family or superfamily.

In conclusion, we hope we have given you some interesting ideas. Fonts offer a world of possibilities, it's up to you to see what works best with your brand. And remember, trends change quickly. It is not mandatory to choose one of the typographies offered when creating your logo. We hope you enjoy creating!