How to Effectively Collaborate with a Graphic Designer to create Your Logo

Five Things to Consider When Working with a Designer

It doesn't matter if it's a recommendation or someone you found on the web, there are several factors to consider to ensure that the collaboration remains both enjoyable and effective for both parties. Let's take a closer look.

A clear idea of what you want

Before you even start contacting graphic designers, we highly recommend you take the time to come up with an idea of what you want for your logo. This will save time for everyone. In addition, so that your professional can understand what you are looking for, do not hesitate to show them examples of what you like. Are there any well-known brand logos that you find successful?

You can most certainly think of the different visual components like the type of logo, the color palette, or even the font style. You can also choose keywords that are representative of what you want for your logo. Remember, the more specific you are, the better your graphic designer will be able to bring your ideas to life.

Here's an idea: why not use FreeLogoDesign's logo maker to come up with ideas and even draw drafts of what you're looking for?

The portfolio

It's true that it can be difficult to find the perfect person to create your business logo. However, portfolios remain treasures that should not be neglected. In fact, thanks to the internet, you have access to many online portfolios that allow you to see, but above all to analyze the designers' past jobs. You can also take the opportunity to learn more about the way they work.

Some graphic designers specialize in certain types of logos or styles. Some have mastered the logo design for a particular field, while others will use very specific techniques. So, if you find a person who has a style that you like, this is a good place to start.

Prices and inclusions

One of the important aspects is still fees. As prices for logos can vary widely, you are encouraged to ask for multiple quotes. Also check what is included in the offers to avoid unpleasant surprises. For example, what types of files are you going to receive? Does this include vector files or a simple JPG image? When do you have to make payments? At the beginning or at the end? Take the time to read the contract and all the fine print.

This could also be a good opportunity to check who remains the owner of the intellectual rights to your logo. Many people believe that this is included in the offer but you may be surprised. Therefore, check this before proceeding.

Estimated duration

One of the most annoying things is having to wait indefinitely for something you've paid for. For this reason, it is important to define the estimated duration of the project before signing the contracts. Note that the time needed to create a logo can vary from one professional to another, depending on the level of difficulty, but also on what was requested by the client. Do not hesitate to ask.

For example, a logo that requires more research or reviews is bound to take longer to do than something relatively simple like a signature logo made up of just the company name. Also, a designer with low prices may have a large wait list, as they have to make many logos to be profitable.

The number of revisions

In the same vein, it is a goo idea to find out how many revisions are included in your contract. Unfortunately, too many people still think that there are unlimited revisions when this is often not the case. A review is simply a back and forth between you and the designer to make changes to the sketch. Again, the more specific you are at the outset about your needs and what you want, the fewer rounds of revisions you should need.

It's common for additional modifications to be necessary, but for the designer this may be extra work to what is in the contract. Again, take the time to read your contract.

Extra: hire the experts at FreeLogoDesign

If you don't know where to start and don't want to create your logo yourself, you can work with FreeLogoDesign's graphic designers. Our custom logo service allows you to have a logo created by one of our professionals. Our rates remain affordable, and we have created a form to learn more about your different needs. Then receive three proposals and benefit from three rounds of revisions. Our package also includes several different files: PDF, PNG and JPG. It doesn't get any more complicated!

In conclusion, what should you keep in mind when working with a graphic designer? First, take the time to define what you want. This will make the process much more efficient and decrease the chances of being disappointed with the result. Then, take a look at different portfolios and analyze the offer and what is included carefully to avoid unpleasant surprises.

And to help you be successful in creating your logo, we advise you do market research. Your values, your target clientele and even your competitors could certainly influence your emblem!