Logos and trends: everything you need to know about retrofuturism

What is retrofuturism?

Let's start with the basics: what exactly is retrofuturism? Is it just the use of fluorescent colours or a style reminiscent of technology or the space world?

Retrofuturism is an aesthetic and cultural movement that mixes elements of the past with futuristic visions. Inspired by the conceptions of the future from the 1950s to the 1970s, it imagines a future as it was once envisioned, often with a touch of nostalgia. In design, especially in logos, retrofuturism uses vintage typography, geometric shapes, and bold color palettes to create an aesthetic that is both nostalgic and avant-garde. Retrofuturism has a little something more than just retro.

A good example of recent and inspiring retrofuturism is the Fallout series. During the episodes, especially those set in the past, we see a strange mix of retro-reminiscent of the 50s and 60s and more modern technologies. It is very likely that because of the success of the series, this trend will remain significant in 2025.

How to create a retro-futuristic logo?

Now let's get to the heart of the matter. How do you make a successful retro-futuristic logo? What should you keep in mind? We've found four things to consider during the creative process.

Find the right symbol

First step: you have to find the perfect symbol. Note that it is not necessary to immerse yourself in a science fiction film from the 1950s to find ideas. If necessary, think of something slightly cheesy, not too modern or minimalist, but with that nostalgic side that many people are looking for.

Remember that the symbol you choose must be capable of being used on its own and thus represent you. Also, if you want to emphasize the text, for example your business name, you could decide to use shapes such as a circle, diamond or triangle to support it.

Think about the color palette

But what about which colors to use? There are several options for this, but in general, consider avoiding more natural colors. In this situation, we are mainly looking for bright or pastel shades. For a successful retro futuristic logo, also consider playing with contrasts, neon and complementary colors.

Two colors that are often not used for company logos are orange and brown. However, by using it with shades such as blue or purple, you can certainly achieve a very energetic look. Again, feel free to get inspiration from futuristic images from the 1950s and 1960s for more ideas.

Choose a font that makes sense

Another important component for a successful retro futuristic logo is the font. Did you know that retrofuturism has been one of the major trends in fonts in recent months? Yes, there are many typographies that can certainly give this futuristic and nostalgic look of the good old days. To help you out, think of old series like Star Trek. Get out of the ordinary with a space look!

If you're using FreeLogoDesign's logo maker to create your logo, we recommend checking out fonts like Atomic Age, Audiowide, Iceland, and Monoton.

Take a look at past logos

If your business is several years old, it's possible that you've had multiple emblems over the years. So, here's a tip: why not get inspiration from old logos for your redesign? That's what several companies like Burger King have done. It's possible that you've already had a logo that could be considered retro-futuristic today, especially if you're in a more scientific or technological field.

Whether it's an illustration or an abstract concept, people love retro, which can sound strange. It's possible that people will find this to be out of the ordinary, especially when most business logos are very modern or minimalist.

Three examples of brands with a logo that is considered retro-futuristic

Since it may seem difficult to apply all the elements mentioned above, we have found you three retro-futuristic logos that we think are a success. They will certainly be able to give you some ideas!

National Aeronautics and Space Administration

Better known by its acronym, NASA, the monogram version of the National Aeronautics and Space Administration logo remains a good example of a retro-futuristic logo, although it makes sense since it is an official space agency.

Android

This operating system has had several redesigns during its time, including one last year. It is simply the use of the symbol of the little green robot that can certainly bring the retro-futuristic side.

The Alters

The Alters is a video game by the developer 11 Bit Studios. Although the story takes place in space, the typographic font used for this game is a great example of something both modern and futuristic.

In conclusion, we hope that you will dare to consider the trend of retrofuturism when creating your next logo. It is true that this may be more relevant for brands working in the scientific or space field, but all types of companies can be interested in it. It's certainly a way to stand out.

For those looking for ideas or templates related to today's topic, don't hesitate to take a look at our logo ideas. We have several related to the latest technologies. Enjoy creating!