Circle, triangle or square? You probably already know that each geometric shape can have a very specific meaning. It is therefore essential not to choose one at random. So, what can you do to make your logo stand out from the crowd? Have you thought about using an original shape? Let's take a closer look at our tips for creating a logo with a pentagon, hexagon or octagon.
Before we get into the nitty-gritty, let's take a moment to remind you of the importance of choosing the right shape when creating your logo. Like colors or fonts, shapes can help you convey a message and say a lot about your company's values. For example, squares are associated with stability, while circles are used to represent infinity, movement, or community.
Shapes can also be used in different ways. You can use them as a background to create a badge logo, or you can use them as inspiration to create a unique symbol. Don't hesitate to educate yourself and try different components until you have something that represents you well.
Are you looking for an original geometric shape for your logo? Something a little more complex than a rectangle? Other than ovals or diamonds, why not look at polygons with multiple sides? So, we wondered how you could use pentagons, hexagons, and octagons. Since they are not used much for company logos, this is an idea to consider!
Let's start with five-sided shapes, which are pentagons. This polygon is often associated with stars because of its five points. When used so that a point is at the top, it gives the impression of rising, although this is less pronounced compared to triangles.
What is the meaning of the pentagon?
The pentagon has many different types of meanings. First, it is a shape that is very much associated with the security field, because of the headquarters of the United States Armed Forces, called the Pentagon. The bottom side provides stability.
On another note, a pentagon is a very strong shape in the esoteric world. Used to create pentagrams that are often used to represent magic, it is also the symbol of the balance between the four elements and human.
Example of a logo with a pentagon: Chrysler
Since its existence, the American car manufacturer Chrysler has had many logos, some of which used a pentagon. Made up of five triangles, the whole forms a star, symbolizing the excellence of the brand's vehicles. The pentagon remains a shape associated with Chrysler to this day.
Now let's move on to the next polygon, which is the hexagons. Shapes with six equal sides, they are found in nature thanks to the honeycombs of bees. The hexagon is also a term used to represent metropolitan France. Otherwise, this polygon is appreciated for its appearance of being stable and balanced.
What is the meaning of the hexagon?
Besides referring to France, what message is hidden behind hexagons? First, it is a shape often used to represent solidity, but also a job well done and rigor. It is for this reason that this shape is used in the architectural field.
Otherwise, as mentioned above, a hexagon is also strongly linked to bees and nature. The number six is also symbolic of creativity.
Example of a logo with a hexagon: Desjardins
Desjardins Group is a cooperative of credit unions with a strong presence in Quebec. Although it is a hundred years old, it was not until 1977 that Desjardins found its perfect emblem: the bee. Four hexagons form the insect and another serves as the background shape. Nowadays, only the green hexagon is used to represent this cooperative. The bee had also been chosen to represent the virtues of work and common action.
So, what about octagons? Is this an interesting shape for a logo? This polygon has eight sides, and as is the case with the hexagon, we like both its symmetrical and stable side. Its appearance and characteristic look more like a circle. It is also said to be a mixture between a circle and square.
What is the meaning of an octagon
In addition to being very present in Asian cultures and having a connection with Islam, the octagon has a strong connection with combat. Several disciplines such as taekwondo or mixed martial arts use hexagonal-shaped fighting mats. It is somewhat common to hear that fights will take place in an octagon.
It should be noted that in Italy, many baptisteries, chapels, have an octagonal shape. The number eight is also often associated with rebirth, but also with prosperity.
Example of an octagon logo: MMA Club
We couldn't find a concrete example of a well-known brand using the octagonal shape for its logo, but if we had to create one, it would be for a mixed martial arts club. Since this polygon is already associated with this discipline, we could use it for the background. So, if you want to stand out, the octagon remains a shape to consider.
In conclusion, we hope that we have convinced you to use the pentagon, hexagon or octagon for your logo. Start by seeing what company values you want to highlight, then try it out. This could be a nice addition to the background of your emblem.
And if you want to learn more about the subject, we invite you to take a look at our article on the symbolism of shapes. Enjoy creating!