Creating a logo with AI: is it a good idea?

Why are people using artificial intelligence to create a logo?

Here's our first question: why are more and more people deciding to use artificial intelligence instead of hiring a professional graphic designer when it comes to creating a logo? There are definitely several advantages, let's take a closer look.

Because it's accessible

The first reason why new entrepreneurs are increasingly turning to artificial intelligence tools to create a logo is because it's easy. Every month new tools and creative platforms are created. Whether it's by filling out a short questionnaire or writing a description of what you want, in just a few minutes you have access to a wide variety of logos. It's very easy to use, and within everyone's reach.

Because it's less expensive

Another important advantage of artificial intelligence in general is that it saves money. Unfortunately, not all new entrepreneurs have the budget to hire a professional for their logo or branding when they are just starting out. A logo created by an experienced graphic designer or agency can easily cost anywhere from a few hundred to a few thousand dollars. When it comes to AI tools for generating images or logos, they are often affordable and give you several options quickly.

Because it allows you to have several options

In the same vein, artificial intelligence has the ability to generate dozens of creations in just a few seconds. So, it's an option to consider if you're simply looking for ideas or styles for your logo. In addition, to achieve better results, remember to always modify the prompts. Specifically, when you have input, feel free to explain to the tool what you like and why. Remember, the more specific you are, the more likely you are to achieve a satisfactory outcome.

The disadvantages of creating a logo with AI

As you probably know, artificial intelligence does not only have advantages. While AI tools can be useful, they are still far from perfect. Before starting the design process, here are some disadvantages to know about regarding creating a logo with AI.

Results can be generic

The first problem with AI tools is that the output can be generic and have no originality or personality. Often, generators will simply offer a list of logos combined with a predefined icon, font, and color scheme. Customization options will also often be limited. Another danger is the fact that another company could also have a similar logo using the same tool. A good logo should be unique, memorable, and representative. Unfortunately, artificial intelligence is not quite there yet.

There is no market analysis carried out

What is the first step when you want to create a logo for your business? Despite what you might think, it's not choosing different visual components. To increase your chances of having a successful logo, it is strongly recommended that you take the time to do market research, an analysis of your company, but also its environment. Who is your target audience? What are your corporate values? Who are your direct competitors and how can you stand out from them? We noticed that a large proportion of users of artificial intelligence tools were starting to create logos without taking the time to define a target clientele or their corporate values.

There is the issue of intellectual property

Finally, the last point we want to address is that of intellectual property. At the moment, there is a certain vagueness regarding copyright when using AI-related tools. For example, where do the generated images come from? How can we make sure that the tool won't generate the same logo for another person? Is it possible to register an AI-generated logo as a trademark? These questions are still unanswered at the moment.

In conclusion, is it a good idea to create a logo with artificial intelligence? Yes and no. As we have seen, there are as many advantages as disadvantages.

What we can advise is to use AI tools during the creation process to come up with ideas, a bit like when using Pinterest. In other words, you should not rely on it blindly. When you're interested in something AI has generated, ask yourself how you can customize it so that the final version can easily be associated with your business and products. Remember, every visual component, whether it's the color palette, font, or shapes, has meaning and can help you convey a specific message.

And if you ever want to work with professionals, why not hire FreeLogoDesign's graphic designers? Our experts can create a custom logo for you for a very good price. Do not hesitate to contact us!