Shapes have meanings. It is then important not to take this decision lightly. For example, circles are associated with community and completeness, squares often represent security and order, and triangles are related to balance and energy.
It depends on the message you want to give your logo. If you want to have a more professional-looking or traditional look, you can choose a serif font. On the contrary, if you want to create a more accessible or modern logo, a sans-serif font would be a better choice.
This is our tip: stay simple. Choose a strong symbol and colors that will represent you well. Avoid any unnecessary details and add your business name to be recognized easily.
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