Let's discover the badge logo, also called the coat of arms logo. It is a particular type of logo that often has several elements and is used mainly by companies that have been around for a very long time or who want to emphasize the serious side of their brand. The elements of these logos include icons, text, different colors, or a slogan, and each item on a badge or coat of arms logo has a meaning. A badge or circle are the most commonly used shapes for this type of logo.