How to Create a Logo for a Luxury Product

Focus on simplicity

Before you start creating your logo, we need to mention an important trend regarding luxury brands: logos are relatively simple. Most of the time, they are simple logos that highlight the name of the company. So, avoid logos overloaded with unnecessary details and bet on simplicity. As our dear Coco Chanel has said, "modesty is the highest elegance". 

There are several advantages to creating a simple logo, whether for a luxury product or not. First, it is one of the major trends of the moment. Several brands have simplified their logos during redesigns to remove all superfluous details. Then, having a relatively simple logo will help you use it everywhere, whether it's a Favicon for your website, on the header of an important document or on your store front. And from what we have seen, this trend is not going anywhere anytime soon!

Consider the type of logo

While all types of logos can be used for luxury goods, some are more appropriate. When we take a look at the big brands, especially the French luxury brands, we quickly see that they are mostly monogram, signature or combined logos. Badge-type logos are also used for prestigious universities or some automotive brands. Here are some tips for choosing the right type of logo for your luxury product.

Monogram logos

Create a monogram logo if you want to play with the letters of your name or company name. This is a relatively short logo. It is not uncommon for acronyms to be used too.

Examples: Louis Vuitton, Calvin Klein, Chanel

Wordmark logos

If you want to highlight your name or the name of your company, the signature logo is a great option. Since this type of logo is only composed of one name, it is easier to remember the brand name.

Examples: Tiffany & Co, Prada, Saint-Laurent

Combined logos

Combined logos are made up of two elements: your company name and a symbol. As this is a logo for a luxury product, your emblem must be strong, fitting, and distinguished.

Examples: Hermès, Jaguar, Rolex

Badge or coat of arms logos

As badge or coat of arms logos have a historical side, they can help you show your credibility and professionalism. It is also a type of logo where you can add several significant elements to your brand

Examples: Harvard, Porsche, Land Rover

Think about your brand colors 

On another note, what brand colors do you have in mind? We should remind you that colors have meaning, so do not choose them at random. As is the case with logo types, there are certain colors that seem to be more appropriate for luxury goods. Again, you can use any color to create your logo. The only thing that is necessary is that the final result is harmonious and in line with what you offer.

First, blue is a widely used color for company logos. It is also a color that is accessible. So, unless blue has a special meaning for you, it may not be a shade to choose from as it will be harder to stand out. Also consider that gold, purple, gray and black are colors widely used for luxury products. Make sure to avoid using too many colors for your logo.

And the font with all this?

Since your company name is likely to end up on your logo, you need to think about which font to use. This can make a big difference, especially if you choose to make a wordmark logo. Most of the time, we separate fonts into two broad categories: serif and sans-serif. It turns out that these two types of fonts are used for luxury product logos.

To start, serif fonts are particular because they have small extensions at the ends of the letters, creating a line that makes it easier to read. This type of font is mainly used on printed texts and has been for many years.  Therefore, if you want to give your logo a more serious or traditional touch, it is fitting to consider serif fonts. Note that Ralph Lauren, Dior and Volvo use serif fonts for their logo.

Then there are the sans-serif fonts, no extensions at the end of the letters. This type of font is mostly used on the web and is considered to be more modern, simple and accessible. Despite what one might think, many luxury goods use sans-serif fonts for their logo: Lacoste, Dolce & Gabbana and OMEGA watches.

In conclusion, there are several ways to create a logo for your luxury product. The importance here is to keep it simple and choose elements that will represent your brand well. If you want to learn more about the history of logos of different large companies, we invite you to take a look at the FreeLogoDesign blog. You will be able to discover the meaning of company logos like BMW, Guinness and IKEA. We hope you enjoy creating your logo!