Why you should be inspired by your region when creating your logo

The importance of having a unique and representative logo

What are the characteristics of a good logo? In summary, a good logo should be simple, flexible, distinctive, representative, and memorable. When you use components that are related to your country or city of origin, you increase your chances of creating a logo that is not only unique, but also representative. These components can most certainly help you stand out from your competitors.

On the other hand, if you want to target a more local clientele, using local symbols will allow you to create a stronger connection with them. There is a certain pride in buying products created by one's community. So, it's not something to be underestimated.

Your region, city or country can be a source of inspiration

If you're looking for ideas for your logo and want to use a symbol associated with your region, there are several options. There is no need to fall into clichés and create something old-fashioned. Often, a simple acknowledgement is enough.

An animal

Among the most common symbols used when creating logos are animals. So, why not take inspiration from the local wildlife? We need to tell you that animals in general have a very strong symbolism.

For example, the lion is often used to represent England, the kangaroo is associated with Australia, and the beaver is related to Canada. You could also bet on a legendary or mythical animal like Scotland did by designating the unicorn as the official emblem.

Coat of arms

If you're interested in history, you may already know that many cities, counties, duchies, and important families use official coats of arms for their representation. Initially, this symbol was mainly used to identify factions during armed conflicts. The coat of arms of your region can certainly be a source of inspiration for your logo.

Note that logos such as coats of arms or badges can also give a touch of credibility to your company, as they have an official and old feel.

A color

In the same vein, why not use a color associated with your region for your logo? For example, it is widely used for logos and uniforms of sports teams. Colors remain another very important visual component that allow you to convey your values and even a particular message.

As an example, we have orange which is often used to represent the Netherlands. There is red for England, blue for France and black for New Zealand.

A plant

Plants, and especially flowers, can be another representative symbol for your logo. Flora has often been used to represent a country. Speaking of which, did you know that every country has an official flower or tree?

Japan is known for its cherry blossom. It was also the visual component used during its bid logo for the 2020 Olympic Games. Otherwise, the maple leaf remains a symbol closely linked to Canada. Also, the red rose has often been used to represent England, while the fleur-de-lis is associated with the history of France.

Four examples of well-known companies that have been able to use elements from their respective regions

If you're looking for ideas, you should know that many well-known brands have decided to use symbols related to their region of origin in their logos. Let us show you four examples.

Guinness

What is the most popular beer in Ireland? Probably the Guinness stout! Did you know that the harp, the company's emblem for more than a century, is a symbol highly associated with Irish history and culture?

Discover the history and symbolism behind the Guinness logo.

Alfa Romeo

Most car brand logos are relatively simple or made up of geometric shapes. This is not exactly the case for the Italian manufacturer Alfa Romeo. Like other Italian brands, Alfa Romeo used the coat of arms of the Duchy of Milan, and a noble family to create its unique insignia.

Roots

The beaver is an animal intimately linked to Canada's history. Its fur has long been one of the country's most important trade. It's no wonder that a Canadian company like Roots wants to use this symbol to show their colours.

IKEA

Finally, let's finish our list with the Swedish company with excellence, IKEA. Today, this logo is easily recognized and consists of the colours of the Swedish flag, yellow and blue. However, did you know, that the IKEA logo was once brown and even red? The official colors of your country can certainly give you ideas regarding the color palette to use for your logo.

In conclusion, it is important to remember that you should create a logo for your company and not that of a competitor. So, to make it both unique and representative, you could use the symbols associated with your city, region, or country. In addition to connecting with local people, you'll be able to pay homage to your company's origins.

How did they come up with the logo for the Paris Olympic Games? Despite what you might think, there are several symbols associated with France, but also with the 1924 version in this fiery emblem.