A new trend: everything you need to know about the Pantone color of 2025

A few words about Pantone

Pantone is a leading American design company. In its early days, the company specialized in the design of color charts that guaranteed accurate color reproduction, whatever the printing medium. Founded in 1866, Pantone has established itself as a world leader in color management.

Since 2000, by unveiling a color of the year, Pantone has been influencing trends in various areas, such as next season fashion, interior design and graphic design. This shade then becomes trendy and makes a marked appearance in our daily lives: it changes the decor of our homes, transforms people's wardrobes, and evolves the look of the digital space. The colour is chosen by an international committee that analyzes a phenomenal amount of data to find the shade that will best represent the coming year.

A look back at the color of 2024: Peach Fuzz

Peach Fuzz combined warmth and softness to counter the world's growing negativity. This luminous, elegant orange-beige shade has been seen many times throughout 2024. Designers have incorporated it into their creations. In fact, several companies, including Motorola and Polaroid, launched products specially designed with this color. It reflected a need for comfort, and it's safe to say that the color of 2025 follows the same trend...

Pantone color of 2025: Mocha Mousse

On December 5, 2024, Pantone finally made a big announcement: Mocha Mousse will be the color of 2025! This deep, rich shade of brown embodies a return to our roots, desire to connect with nature and growing eco-awareness. It evokes stability, authenticity and simplicity, yet is incredibly versatile. The Pantone code is 17-1320.

According to Leatrice Eiseman, Executive Director of the Pantone Color Institute, the company wanted to introduce a color that would touch our desire for comfort, well-being and harmony, while demonstrating the importance of the simple pleasures we can offer and share with others. This mission corresponds to a current need, at a time when the population has been undergoing many important changes over the last few years.

In design, brown symbolizes solidity, stability and security. These are reassuring qualities, which is why many brands use this color. It also evokes comforting elements of everyday life, such as chocolate or coffee, reinforcing this connection to simple, warm pleasures. However, when used with a darker shade, brown can sometimes suggest more melancholy emotions, even a sense of loneliness. To balance this out and create a positive mood, simply combine it with brightly hued colors. These dynamic combinations can make your color palette look vibrant and welcoming.

How to use the Pantone color of the year when creating your logo

Do you need to create a logo for your company in 2025? Would you like to be inspired by the latest trends? If so, using Mocha Mousse will give you a very up-to-date look. Here are a few tips to guide your thinking.

• Rely on natural colors for visual harmony: Mocha Mousse combines perfectly with shades like sage green, soft blue or pale beige. These natural colors create a soothing palette, perfect for conveying an image of calm and sophistication.
• Add a vibrant touch for a bolder effect: to energize your design, consider incorporating bright color accents, such as burnt orange or celestial blue. These hues contrast with Mocha Mousse and give it extra depth, ideal for capturing attention.
• Take advantage of its gender-neutral character: the versatility of this color makes it an excellent base for minimalist or modern designs. Whether you're creating a logo for a wellness brand, a technology company or a retail outlet, Mocha Mousse can effortlessly adapt to your vision.

A reminder: although Pantone codes are not directly available in the FreeLogoDesign editor, you can recreate the color Mocha Mousse with the HEX code #a47864.

How can you incorporate Pantone 2025 into your color palette

As Mocha Mousse is a neutral color, it integrates well with a wide variety of palettes. In fact, Pantone offers five inspiring options on its website to help you find the right combinations for your brand.

Depending on your corporate values, you can opt for a color palette that conveys a timeless, sophisticated image. You can also combine the color of the year with bright or bold hues to create a striking, dynamic impression. Whichever direction you choose, be sure to incorporate sufficiently strong contrasts so that the different visual elements of your brand image stand out clearly.

Because of its neutrality, Mocha Mousse can also replace colors like black or navy blue in your designs, offering a modern, trendy alternative while remaining classic. This makes it an ideal choice for projects seeking to combine tradition and innovation.

Mocha Mousse, the Pantone color of 2025, reflects stability, authenticity and simplicity, values that resonate in our ever-changing world. Its richness and neutrality make it a perfect choice for designers seeking to marry elegance and modernity. Why not adopt this shade now to reflect these elements in your brand image? With FreeLogoDesign, you can easily integrate this color into a unique, professional and fashionable logo. Get started today and bring your vision to life!